What We Read This Week (WWRTW) – December 23, 2017

About What We Read This Week (WWRTW): Each week, we share bits and bobs from around the web that 270netters have been reading this week. We also create a Pinterest board each week with many more valuable articles than we can fit into one blog post! Follow us to get notified as we release a new board each week.

There was a lot on content published this week – planning it, creating it, promoting it. And we’re not surprised, since we believe great content is the cornerstone to a high-performing online marketing plan.

Check out all the great content advice, and more, in What We Read This Week:

“Some of the Copyblogger Team’s Favorite Writing and Content Sites” – Copyblogger

As a writer, I’m always looking to improve my craft. I never tire of soaking in the tips and tricks of other writers, trying out new techniques, and seeing what works for my individual voice and my clients. This great list of writing resources by the folks at Copyblogger helped me add several new resources to my repertoire.

“How to Create a Social Media Calendar: A Template for Marketers” – Social Media Examiner

Creating repeatable processes and schedules helps make sure things don’t slip through the cracks when times get busy. We rely on our calendars and plans to keep us on track at 270net. If you’re looking to get your business’s social media presence off the ground, a schedule will help you maintain consistency in posting. Social Media Examiner gives some great advice for creating something you can repeat.

“3 Creative Ways to Give Your Content Efforts a Boost” – Moz

Gaining traction within a given niche can be challenging, especially in a really crowded interest area. Rand Fishkin gives some great advice for anyone looking to really bump up their content efforts. We’re big fans of #2, creating a resource valuable to your readers but that doesn’t directly compete with your own product or service. Here’s a recent post we did for one of our clients. Many of our client’s customers are searching for inspiration for their own home bars before building, and we gathered 10 of the best, most interesting home bars on Houzz to showcase. Useful for the reader, and helps our client get more eyes on his website. Win-win.

“Amplify Your Top-Performing Assets With This 3-Step Curation Process” – Content Marketing Institute

Producing a steady stream of high-quality content doesn’t mean you have to reinvent the wheel each time it comes to post. Mining your current content offerings for the best performers is a great way to bring some older pieces back up to the forefront. Not only is this a good thing to do for your business blog, refreshing and re-sharing content on your social media channels can drive more engagement.

“From Idea to Viral Post: A Road Map to Great Content [Infographic]” – Social Media Today

Though the title is a bit misleading, the advice here for anyone who creates content is solid. Following this infographic from idea to promotion is everything you need to help plan and create great content for your business website and social media channels.